Studio 100 Media has signed a style collaboration with perfectly-recognised Danish sports manufacturer Hummel for Maya the Bee for the German-speaking territories, Nordics and France.
The very first apparel selection will strike the stores underneath the Hummel Young ones label in Might 2022 with 3 a lot more fascinating collections planned around the next 18 months. The trend collections will involve articles of outfits these types of as sweaters, sweatpants, t-shirts, bodysuits and footwear with exceptional Maya the Bee patterns developed uniquely for this collaboration.
Hummel CEO Allan Vad Nielsen remarks with pleasure, “For the really very first time, two bees are coming collectively in ideal synergy and we are enthusiastic to share our mutual journey of bringing the pleasure of activity and an active way of living to little ones everywhere. This collaboration is placed at the really heart of sporting activities making it the fantastic in good shape for Hummel Young children and a crucial landmark for our intercontinental growth.”
“Just like Hummel, we also consider that the more lively children are, the superior they are to guide an energetic, wholesome and content lifetime. Maya the Bee shares these values in anything she represents. Hummel is a perfectly renowned worldwide brand name and for the second year in a row it has been named Denmark’s most sustainable outfits brand in the yearly ‘Sustainable Model Index’, as a result, this particular licensing partnership is a perfect match for Studio 100 Media,” extra Studio 100 Media head of licensing distribution Joachim Knödler.
The initial merchandise designed for the babies’ collection will feature a retro glance, concentrating on moms/mother and father, while the kids’ collection will attribute CGI and line art designs created from the CGI-animated Tv set sequence Maya the Bee.