Lights, camera, action! On May well 20, the Develop for Much better Well being Foundation (PBH) hosted its initial-ever Have A Plant® Media Satisfy Up with leading-tier journalists and media pros from key food and nutrition customer media shops, this sort of as Very good Housekeeping, Overall health and Mother and father among lots of others, as aspect of its strategic attempts to prioritize shopper media relations and inspire hundreds of thousands of Us residents to love a lot more fruits and veggies. PBH members HZPC Americas Corp., Potato Glory™, Naturipe Farms LLC, Stemilt Growers, LLC and Ajinomoto, sponsored the Media Satisfy Up, which showcased an interactive agenda that circulated newsworthy data and critical messages to journalists. A blend of inspiring shows and engaging culinary conversations showcased PBH’s motivation to altering the narrative all-around fruit and vegetable intake, by not only concentrating on what folks KNOW about fruits and greens and their wellbeing positive aspects, but also tapping into their Thoughts, or the emotional connections people expertise when feeding on generate, to inspire far more Executing, or new usage behaviors. Rooted in behavioral science, PBH phone calls this technique their KNOW-Experience-DO behavioral framework.
“The Media Fulfill Up was a monumental stage forward for PBH, our associates and the Have A Plant® Movement, as we keep on to develop PBH’s imagined management platform with our new consumer-going through media engagement technique and marriage-creating efforts,” said Wendy Reinhardt Kapsak, MS, RDN, President & CEO of PBH. “PBH is fully commited to advancing the fruit and vegetable dialogue and shaping new behaviors that can change intake patterns extensive phrase. Partnering with journalists and media professionals from big food stuff and nutrition consumer media outlets, who straight influence the foodstuff choices of millennials and Gen Z buyers at the stage-of-consciousness, is the best recipe to inspire all Us citizens to try to eat more vegetation, for healthier and happier life.”
The very first-at any time PBH Have A Plant® Media Satisfy Up showcased a mix of inspirational information and demonstrations, including:
- A deep dive into purchaser behaviors that affect fruit and veggie intake and routines, such as data from PBH’s State of the Plate: America’s Fruit & Vegetable Intake Trends research
- On-trend culinary innovations with potatoes featuring previous restaurateur Chef Alex Ong, director of culinary excellence for the College of Massachusetts Amherst and PBH Have A Plant® Culinary Ambassador
- Research exploring the psychological very well-currently being benefits of ingesting fruits and veggies (i.e., Food stuff Rooted In A Far better Temper®) led by leading researcher Dr. Taylor C. Wallace, PhD, CFS, FACN, PBH Chief Foods and Diet Scientist and Principal & Chief Government Officer, Think Nutritious Team
- Interactive flavor exploration bursting with berries to feed the senses with specialty create specialist and all-around make diva, Chef Jill Overdorf, Naturipe Farms LLC Jenn LaVerdera, MS, RD, Nutrition Communications Pro, Naturipe Farms LLC and Lori Taylor, Founder & CEO, The Deliver Moms® and PBH Have A Plant® Ambassador and
- Serious-lifestyle, sensible solutions, such as digital and social articles communications tactics, to support shut the fruit and vegetable intake hole.
“The written content introduced throughout the PBH Have A Plant® Media Satisfy Up captivated my consideration and introduced me to one of a kind analysis, the most recent traits, as well as new and ground breaking items,” stated Lauren Manaker, MS, RDN, freelance journalist for PopSugar, The Kitchn, MSN and Livestrong.com. “I am motivated to distribute the term about the Have A Plant® Movement, alongside with the suggestions and tricks I realized on how feeding on fruits and veggies can be uncomplicated, sensible and Pleasurable!”
To keep on creating relationships with consumer media, Reinhardt Kapsak will be conducting digital deskside interviews in the course of the summer time, with major-tier journalists who could not show up at the party, and to keep on conversations with Media Satisfy Up attendees, to additional recognition of the Have A Plant® Movement and the essential need to have for Americans to take in additional fruits and veggies. Also, PBH will go on to perform consumer media outreach all through the calendar year, sharing consumption study and inspiring assets, primarily based on timely hooks and pertinent tendencies, which includes yet another push this September for Nationwide Fruits & Veggies Thirty day period.
The PBH Have A Plant® Media Satisfy Up showcased details that can be accessed by making use of the Point out of the Plate toolkit for a multitude of insights and resources, as perfectly as the Have A Plant®: Plant-Ahead Taking in Information, in partnership with California Walnuts.
For much more information about how to get involved in PBH’s schooling and events platforms to engage influencers throughout four details of affect: stage-of-sale (retail), issue-of-flavor (culinary & foodservice), position-of-inspiration (electronic & social media life style & nourishment communicators) and point-of-consciousness (media), contact Katie Calligaro, Advertising and marketing & Communications Director at PBH.
About the Create for Superior Overall health Basis
Produce for Superior Health Foundation (PBH), a nonprofit 501(c)(3), is the only nationwide business dedicated to aiding individuals reside happier, healthy lives by consuming extra fruits and veggies, which includes refreshing, frozen, canned, dried and 100% juice, each individual one working day.
Due to the fact 1991, PBH has invested many years into building trended insights on attitudes toward all varieties of fruit and vegetable usage, in addition to campaigns and partnerships with govt, foodstuff marketplace stakeholders, well being industry experts and other believed leaders to collaborate, aid and advocate for greater consumption. Campaigns included first, the 5-A-Day software, and then, the Fruits & Veggies—More Issues community health and fitness initiative. Whilst five fruits and greens every working day is great information, and additional will constantly matter, PBH’s new behavior-centered get in touch with-to-motion is Have A Plant®. Rooted in behavioral science, PBH’s transformative Have A Plant® Movement is an invitation that will encourage folks with powerful explanations to feel in the highly effective purpose fruits and veggies can perform to build pleased, healthier and lively lives.
Be confident to be part of the Have A Plant® Movement and get new recipes, snack hacks, food thoughts and other recommendations from cooks, registered dietitians, as nicely as food items and wellness industry experts by visiting www.fruitsandveggies.org. Observe us on Facebook @fruitsandveggies on Twitter @fruits_veggies on Instagram @fruitsandveggies on Pinterest @fruits_veggies and on LinkedIn at Deliver for Greater Well being Foundation. And don’t forget to #haveaplant.
PBH is also accountable for the Lead The Improve Motion — a multi-sector, multi-calendar year initiative developed to improve the electricity of PBH’s distinctive assumed leadership posture, prevalent influencer network, credible scientific and current market analysis, and, most importantly, its progressive users and associates, to direct a phone-to-motion for addressing the international fruit and vegetable usage crisis. The initiative contains exploration, thought leadership and interaction platforms to guarantee the Motion speaks with A single Goal, One particular Voice and A person Contact-to-Motion. For additional information about the Lead The Improve Movement visit: www.fruitsandveggies.org/leadthechange.