The new plan, which could be launched from January, would track families’ supermarket spending through an app, and reward those who buy more fruit, vegetables and low calorie meals
The Government could offer rewards for families buying healthier food – after a furious Tory backlash to proposals for a salt and sugar tax.
It comes after Boris Johnson slapped down his healthy eating tsar’s idea of a tax to encourage healthy eating just hours after it was proposed.
The new plan, which could be launched from January according to the Telegraph, would track families’ supermarket spending through an app, and reward those who buy more fruit, vegetables and low calorie meals.
They could also gain extra “points” in the app by taking part in organised exercise events or by walking to school, the newspaper said.
These points could be exchanged for incentives including discounts and free tickets to events.
A Whitehall source told the Telegraph: “Addressing the country’s obesity problem after Covid is one of the key things that the Prime Minister wants to address.
“There is a whole team in Downing Street working on this and the Prime Minister thinks that we simply cannot go on as before, and that we must now tackle it head on.”
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They added: “He has been on a very rigorous diet and exercise programme and it is likely he will play a leading role in fronting this whole campaign.”
The PM’s food tsar, Henry Dimbleby, last week suggested the idea of a tax on unhealthy food – which he said would add £1 onto a £90 shop.
He said families would encourage food giants to “reformulate” their snacks to avoid being caught by the levy.
But after a furious Tory backlash, the PM “signalled” that he was “not attracted to the idea of extra taxes”
He said: “I will study the report, I think it’s an independent report, I think there are doubtless some good ideas in it.
“We believe in tackling obesity, trying to help people to lose weight, promoting exercise and tackling junk food advertising and so on.
“I am not I must say attracted to the idea of extra taxes on hard-working people, let me just signal that.
“But I will study his report with interest”.